Your Products Probably Need A Niche — But You Don’t

These past couple weeks I’ve been doing a lot more blogging, and almost every single day I face this problem:

What the hell do I write about next?

This is such a strange thing for me because, if you talked to me in person, I would probably have a million things I’m thinking about in my head.

But most of it, I fear, is irrelevant to you.

I have so many interests. And somewhere I’ve read that it’s good to have a niche and a target audience — a little box that you conceptually fit in so as to market yourself well to specific others.

Well recently I’ve concluded something that’s unlocked a new phase of inspiration for me:

YOU don’t need a niche. The stuff you make — not even that.

Each individual specific thing you make needs a niche, a target audience. But not you as a person. Not necessarily your total body of work.

A particular painting might be made specifically for a person who likes calming landscapes, but the painter might also enjoy wild and high contrast figure painting.

No need to choose. You can do both — separately.